Logo Jaguar Land Rover. The classic Jaguar logo, featuring the leaping jaguar, remains the brand's symbol of luxury and performance This logo belongs to Jaguar Land Rover, as Jaguar and Land Rover merged in 2008
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Jaguar Land Rover's all-out reinvention gathers pace as it reveals the new logo for its new official name: JLR. Jaguar Land Rover Rebrand To JLR Is Official, New Logo Revealed Defender, Discovery, and Range Rover are now brands under JLR, though they still wear honorary Land Rover badging.
The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR's brands ‑ Range Rover, Defender, Discovery and Jaguar - as well as accelerate the delivery of the company's vision to be Proud Creators of. Jaguar Land Rover has unveiled its new corporate identity today, as part of its move to a House of Brands organisation. The new Jaguar logo, by Jaguar Land Rover's in-house design team The new branding aims to reposition the make, whose future vehicles will be 100% electric and around twice as expensive as current models.
. Jaguar Land Rover Rebrand To JLR Is Official, New Logo Revealed Defender, Discovery, and Range Rover are now brands under JLR, though they still wear honorary Land Rover badging. JLR was founded by the combination of two legendary British vehicle brands, Jaguar and Land Rover
. The new Jaguar logo, by Jaguar Land Rover's in-house design team The new branding aims to reposition the make, whose future vehicles will be 100% electric and around twice as expensive as current models. The company still uses the leaping Jaguar and JLR logos on many promotional products.